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Jonathan Hugo Durival Kemp

4th Baron and 3rd Viscount Rochdale


Jonathan was educated at Stowe School, Buckinghamshire, UK


The following year, he went to Australia and worked on a cattle station in the outback for slightly more than ten months. Most of the work was on horseback (a steep learning curve to try and not wrap the stock whip around your horse’s head!) and included fencing, rounding cattle and branding. He was also given the role of Butcher for the station.  Jonathan was captivated by the beauty of the Outback. There was something very special about sitting on the cattle yard railings in the evening. He enjoyed watching the dust settle and the sunset cast shadows through the Eucalyptus trees to the sound of the parrots.

Oxley cattle station, N.S.W., Australia 1981

Oxley cattle station, N.S.W., Australia 1981

Metropolitan Police

He joined the Met in 1982 and served for a total of 11 years.  He started as a constable at Chelsea and then was a sergeant in Fulham. It was a time of great change social and political change, bombings in London, major industrial disputes and restricted access to certain parts of London. He was awarded two commendations, for his bravery and investigative ability.

Metropolitan Police, S.W. London, 1991

University and a new life

Jonathan attended university as a mature student. He did a post-graduate diploma in management studies for which he received a distinction. This was followed by a Master of Science degree in International Shipping, Trade and Finance for which he was in the top 10%. It was during this period that he successfully developed techniques and strategies for managing large volumes of knowledge. He had no idea at the time that he was dyslexic. He was not formally diagnosed until 12 years later. He utilized his knowledge of Mandarin and Cantonese by working for a shipping company.

Cass Business School, MSc Graduation, 1995

Smart Wisdom

In 1998, Jonathan set up his own business called SmartWisdom to help experienced professionals manage knowledge more effectively. It allows them to save time and to optimise the performance in their daily work, particularly in meetings. He created the SmartWisdom technique. SmartWisdom is a world renowned advanced business and study note-taking technique.  It increases our human capacity to focus, listen and understand new information from presentations, meetings, lectures and other sources. He has trained professionals in many of the major institutions in the City of London as well as students from several leading universities. His new plan is to take SmartWisdom world-wide through high quality on-line learning.

SmartWisdom, 2014

Publications/Talks/ Awards

Jonathan is the co-author of two scientific papers published in peer reviewed journals: a) British Journal of Educational Technology, July 09, which shows how SmartWisdom helps experienced professionals to improve their average ‘real time’ comprehension/understanding in demanding meetings and presentations by 19%. b) Journal of Dyslexia, February 2011, which shows how SmartWisdom helps dyslexics outperform non-dyslexics by up to 23% in terms of ‘real time’ comprehension/understanding in meetings and presentations. In 2011, he was awarded ‘Entrepreneur of the Year’ by the British Dyslexia Association. In 2015, Jonathan gave a TEDx talk on managing information overload. He also speaks Mandarin at an intermediate level.

TEDx, talk, City University, 2015


Jonathan is an accomplished photographer, and displays some of his work on Jonathan Kemp Photography. He is particularly interested how the physical traditional professional camera can be used to meet people and quickly build a rapport and relationship with them. Particularly in situations where this could be very difficult to do otherwise. He has the unique ability to randomly approach and put at ease complete strangers who are going about their day-to-day business. For Jonathan, the conversation is a key element of the photographic process. Whenever possible, he combines the photography with interviews. This allows him to gain a greater bond and a more in-depth understanding of the subject. For Jonathan photography is ‘all about the people’.


Photography project, ‘Smiles of London’